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live big through small moments 


The Art and Science of Living Well

Time is the most finite and fleeting of resources. The older we get, the faster it seems to go. Years pass, indistinguishable from one another. We all know that life is short, so it’s easy to surrender to time’s relentless march without putting up a fight. But what if there was a way to slow time down? To break free of routine, live boldly and make every day meaningful? To live days full of intention, purpose, and excitement, and look back on them with vivid clarity?

There is a way, and it’s through the magic of First Moments. Think about the last time you learned a new skill, hiked a new trail, visited a new country, or formed a new relationship. Recall what it feels like to expose your family to new experiences, and to see the wonder in your children’s eyes. These are the moments that make us feel alive, create lasting memories, and remind us that how we spend our days is how we’ll spend our lives. These are First Moments, and the key to a happy, fulfilling life is to experience more of them.

You have the power to live life on your own terms, and if you desire more novelty, more meaning, and more lasting memories from yours, then harness the power of more First Moments. You don't have to accept the fate of a fast, monotonous life. Yes, life is short, but First Moments make it feel much longer.

At Life and Whim, our mission is to provides members of our community with insight and inspiration to help them lead exciting, purposeful, and intentional lives. Don’t accept the inevitability of monotony. Fight back with more First Moments.


Idleness makes hours pass slowly and years swiftly. Activity makes the hours short and the years long.

Cesare Pavese


Another Reason Experiences are Better than Things

The fact that the calendar flipped to March shocked us out of our winter hibernation this week. While we love winter, and the skiing, sledding, and snowballs it affords, we’re ready for the longer and warmer days ahead. Summer fun is around the corner, which made us realize that we need to kick our summer planning into gear. 


What We Make is What We Love

We believe that since you only live once, you might as well live adventurously. Our products are made for the purpose of empowering families to experience more First Moments in nature. Passion for the great outdoors is reflected in everything we make and everything we do. 


Live Inspired

Create a life with more moments worth remembering. Receive inspiration and stories via email about how to live big through small moments!