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live big through small moments 


The Art and Science of Living Well

Time is the most finite and fleeting of resources. The older we get, the faster it seems to go. Years pass, indistinguishable from one another. We all know that life is short, so it’s easy to surrender to time’s relentless march without putting up a fight. But what if there was a way to slow time down? To break free of routine, live boldly and make every day meaningful? To live days full of intention, purpose, and excitement, and look back on them with vivid clarity?

There is a way, and it’s through the magic of First Moments. Think about the last time you learned a new skill, hiked a new trail, visited a new country, or formed a new relationship. Recall what it feels like to expose your family to new experiences, and to see the wonder in your children’s eyes. These are the moments that make us feel alive, create lasting memories, and remind us that how we spend our days is how we’ll spend our lives. These are First Moments, and the key to a happy, fulfilling life is to experience more of them.

You have the power to live life on your own terms, and if you desire more novelty, more meaning, and more lasting memories, then harness the power of more First Moments. You don't have to accept the fate of a fast, monotonous life. Yes, life is short, but First Moments make it feel much longer.

At Life and Whim, our mission is to provides members of our community with insight and inspiration to help them lead exciting, purposeful, and intentional lives. Don’t accept the inevitability of monotony. Fight back with more First Moments.


Idleness makes hours pass slowly and years swiftly. Activity makes the hours short and the years long.

Cesare Pavese


The Boy and the Butterfly: The Struggle Makes Us Stronger

A young boy came across a butterfly cocoon and brought it into his house. He watched, over the course of hours, as the butterfly struggled to break free from its confinement. It managed to create a small hole in the cocoon, but its body was too large to emerge. It tired and became still.

Adventurous Gear for Outdoor Loving Families

We believe that since you only live once, you might as well live adventurously. Our products are designed for the purpose of empowering families to experience more meaningful moments in nature. Visit our shop to see our outdoor inspired collections of apparel, enamel pins, and books for active families! Passion for the great outdoors is reflected in everything we make and everything we do. What we make is what we love.


Live Inspired

Create a life with more moments worth remembering. Receive inspiration and stories via email about how to live big through small moments!