Michigan Moments

There’s a power to some places. They leave their mark in people’s hearts and minds. Northern Michigan is such a place. We are fortunate to live in Traverse City so that we can experience—from the outdoors, to the culture, to the people—the magic this region offers. It’s a place that empowers people to live purposeful, meaningful, and active lives, and we are proud to work with so many wonderful people and organizations to make special moments happen together. 



Upcoming Events

We host lots of Life and Whim community moments throughout the year, from small gatherings with coffee and crafts for the kids, to large scale events where the whole community is welcome. Life and Whim’s events have a few things in common—they’re fun, they’re family-friendly, and they take place in the great outdoors. Come see us and enjoy fun moments with your family!

Friday & Saturday November 23rd & 24th
10 to 5 p.m.

The Old Art Building in Leland
111 S Main St, Leland, MI 49654

We'll be popping up at HollyPop! again this year! Come enjoy the artful holiday market with lots of wonderful wars from local artists, hot coco, a bonfire, reindeer and more! 

Shop & Sip
Saturday, November 24th
3 to 7 p.m.

Grand Traverse Resort
100 Grand Traverse Village Blvd, Williamsburg, MI 49610

The Traverse City Shop & Sip is northern Michigan's favorite handmade holiday craft market! Come do your holiday shopping early, we'll be there along with 75 talented artists!